Almost every business has a trading name, from the smallest trader to the largest multi-national corporation. However, only a percentage of those businesses have what it takes to be classified as a brand.
Branding a person or product creates a distinctive and durable image in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.
Branding is not only reserved for large companies and corporations but includes small enterprises or individuals who can reap great reward for taking the necessary time to personalize their style temperature. Branding the techniques, business model, and unique imprint on the world of business is what it takes to be viable in any industry.