Making brands better by design

Almost every business has a trading name, from the smallest trader to the largest multi-national corporation. However, only a percentage of those businesses have what it takes to be classified as a brand.

Branding a person or product creates a distinctive and durable image in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.

Branding is not only reserved for large companies and corporations but includes small enterprises or individuals who can reap great reward for taking the necessary time to personalize their style temperature. Branding the techniques, business model, and unique imprint on the world of business is what it takes to be viable in any industry.

Kamisol Style Consultancy knows how to achieve the needs of its customers through the following 5 tip approach:

1 – Recognition and Loyalty – developing a strong name, logo and style with a goal to keep your brand or company in the minds of potential customers

2 – Image of Size – imaging works and when a smaller entity takes the time to brand an effective advertising source, it sets a tone for professionalism and provides reassurance that the business will be around for years to come.

3 – Quality and Recognition – strategic branding project quality adds value. For example, if two businesses mirror each others’ services, the business who displays a higher quality in its marketing approach will always win the business over its competitor.

4 – Reliability and Trustworthy – An established brand or individual will be viewed as a more reliable source for business compared to an unbranded entity. Most people will believe an established business would be hesitant to put their brand name on something that was of poor quality.

5 – Multiple Product Range – building a strong brand, in a professional yet strategic way allows businesses to attract meaningful customers that will work with you and invest in continued services you provide.

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