Adriana is a small-town girl with a rich Romanian history.  Her new luxury product speaks to Adriana’s personal style and eye for beauty. Join us as we dig deeper into this amazing engineer turned beauty designer while she shares a piece of her history and her desire to impact the world by sharing her WHY for beauty.


Timișoara, Romania (Theresia Bastion) Photo: Adriana Aronet




Her taste for luxury and culture compliment her Romanian roots. Her polished eye saw it fit to create the elegant LA ARONET  brand, derived from the family name, in 2015.  This is only the beginning for Adriana, because, she is currently in development of designing additional luxury items for those with particular taste. For now, lets get to know more about Adriana’s first product line…LA ARONET Royelle.


Photo: Adriana Aronet


Tell us more about Adriana: Where are you from? How did you grow up? Were you always into beauty?

I am born and raised in Romania, the beautiful country of Dracula. That’s what it is mostly known for but it has so many beauties: the sea, beaches, mountains, castles, amazing buildings, and squares. And tourists are very welcomed here so I would invite anyone to visit. I am sure they will love it and will leave with amazing experiences and memories.

Mamaia beach, Romania (the Black Sea) Photo Credit: Adriana Aronet

I grew up in a small, beautiful city surrounded by hills and forest in the western part of the country. I am grateful for a loving family who always made sure that I received the best education and encouraged me to be my own person. After high school, I moved to a bigger city and received my three degrees in International Relations, European Studies, and Medical Engineering. I worked for a few years as a Mechanical Engineer, but I always dreamed of building something of my own. I think we are offered opportunities in life and it’s in our power to recognize and seize them. That is exactly what I did. I didn’t know anything about this type of business or any business for that matter. I had to learn everything from zero, but I made a commitment to give it my all. So, I quit my job and started learning and working on my dream. I took a business class, read everything that I could find and started building LA ARONET brand. Now thinking back I’m amazed of all I’ve been through, it was as exciting as it was challenging.

Venice, Italy (Gondola ride) Photo Credit: Adriana Aronet

I’ve always been told by people around me that I have an eye for beauty, especially interior design and fashion. I have decorated a few homes so far and I’m always asked by people to help them shop which I enjoy. I have always loved looking for amazing furniture, decorations, and outfits, and for as long as I can remember I have been able to put pieces together that work great. I guess that’s what happens with things we love, it becomes automated; a part of us.

When did you realize you wanted to become an entrepreneur?

Photo Credit: Adriana Aronet

Photo Credit: Adriana Aronet

I think I always wanted to be an entrepreneur, but I wasn’t completely aware of it. Everyone around me had a “real” job and I felt that is what I must do, too. It was automatically printed in my mind. After a few years at my “real” job as a Mechanical Engineer, which I really liked, it became clear to me that the only limitations I have are made by myself. I felt I could always come back to engineering and I should follow this opportunity and make a leap of faith.


Photo Credit: Adriana Aronet

What is the meaning behind LA ARONET; how do you pronounce it?

“LA” means “to” in Romanian and “ARONET” is my family name. It’s unique because it’s only in my family and I felt a personal touch would be appropriate for my European brand. I wanted to have a little mystery for the name.

What part does “Royelle” play in the brand?

LA ARONET is the first product of the brand. A lot of brainstorming and work was put into creating a high-quality product that inspires elegance, functional luxury and sophistication starting with the name. The idea for the name started with royalty, queens, princesses, castles and ended up as a combination of the words “royal” and “elle” (which is “she” in French).

Why the hair towel first?

At the beginning, I looked at a lot of different products, but in the end, I choose the hair towel because I felt a stronger connection towards it and I could see its future easily. The opportunity was clear to me. I could not find a suitable hair towel on the market that was elegant and beautiful. Even though functionality is important, we are women and we need to feel beautiful, too.

Who do you think would love LA ARONET?

I think all women should feel beautiful, healthy, and pampered, so I think all women could benefit from LA ARONET.  It is great for women who are concerned about the health of their hair, women on the go, women who want to feel luxurious and spoiled, or women who want to save a little time for themselves and just relax.

Is LA ARONET good for everyday use? 

I highly recommend it, especially for everyday use. Washing your hair and blow-drying it daily will lead to damaged hair. You will lose all the natural protective oils of your hair that keep it shiny and healthy.  Without oil, your cuticles become dry, fragile, and rigid which will eventually lead to breakage. Using LA ARONET will guaranty the health of your hair.  It absorbs excess water and reduces blow-drying by at least half the time. It’s very lightweight and stays in place, which means your hair won’t be pulled and you’ll see fewer short hairs around your hairline.  Regular hair towels are bulky, heavy, and are constantly slipping down and pulling your hair, which will result in damaged and frizzy hair.

Photo Credit: Adriana Aronet

You can also use LA ARONET to protect your hair from getting wet while taking a hot bath, or while relaxing in a jacuzzi or at the spa. I always find my hair is in the way at the spa and LA ARONET helps me to keep it dry and clean, especially when I get facials or massages and oil is involved. LA ARONET A also can be used for overnight treatments. I love to give my hair a deep, nourishing natural European treatment.  I have added my European Beauty Secrets card included with every LA ARONET Royelle for various types of hair.

Can you share with us, why LA ARONET Royelle should be a must have for everyone’s hair care and their beauty regimen?

Blow drying can damage hair in many ways: split ends, frizzy hair, dulled shine, dryness, extreme breakage and more. LA ARONETA Microfiber Luxury Hair Towel keeps hair healthier by holding its natural shine and vitality and will reduce blow-drying time by half.

Regular towels are bulky, heavy, they pull your hair and water drips everywhere. LA ARONET is lightweight and works for all hair types and lengths, and best of all, the more you use it the better your hair will look and feel.

I love making women look and feel beautiful, so every LA ARONET Microfiber Luxury Hair Towel includes complementary natural European Beauty Secrets so that you and your hair can always be beautiful and healthy.

What luxury items inspire you?

Photo Credit: Adriana Aronet

I am inspired by beauty in general; everything from spas to nice hotels to beautiful shoes or jewelry. My creativity is born out of what I see everywhere around me in all my experiences and travels. I am always paying close attention to details. I think luxury consists in detail, quality and feeling spoiled.

What do you wish for each woman to get out of using your products?

Besides the functional and health benefits, I want all women to be reminded of their beauty and the importance of taking time for themselves.

We should all feel beautiful! We each know exactly what makes us feel that, either that is nice clothes, shoes, jewelry or a hair towel that reminds us we are beautiful, we should make time for ourselves to relax and enjoy our lives.

How would you describe the overall feel of your brand?

LA ARONET  was founded in the beautiful buildings, squares, and fashions of Europe that inspired a passion for luxury that could bring the world to you. LA ARONET embodies this commitment to the experience of beauty and functionality. LA ARONET is all about empowering women to feel beautiful. We create high-quality products that have functional beauty. We are committed to making all women feel beautiful. One of the pillars of the brand is its European heritage. Europe is associated with elegance, beauty, and sophistication. LA ARONET appeals to women who would like to feel that they have those same qualities when they used it. LA ARONET European-style style, grace and Je ne sais quoi to all.

Since you are a woman of many environments, could you ever see yourself relocating from your home in Romania?

Yes, I do. I love to travel. A big dream for me is to be able to travel the world and spend at least a few months in each place I visit. I love seeing new places and learn about different cultures. It gives me pure joy, positive vibes, and tremendous inspiration. My inspiration comes from what I’ve seen and experienced so far.

Many successful people have learned, first, what it means to fail. What has been one of the toughest challenges during the journey building your luxury brand?

Taking a break. It’s not a joke. I’m always striving for perfection and when I get involved, I commit 100%. So, for me in was hard to learn there always is going to be work to do and I need to find a balance. I am still learning how to manage the work load since I find myself working long hours for my LA ARONET dream.

What advice would you give to any woman wanting to start a business now?

It’s very important to be aware of the difference between being an employee and having your own business. You must stay determined and able to keep a balance in your life. There will be amazing days and terrible days. It’s a journey.

I can’t stress enough how important is to surround yourself with people with the same mindset. Follow them, talk to them, meet them. It will be vital for keeping you on track and giving you the power to keep going.

Learn. Apply. Aim high.

Photo Credit: Adriana Aronet

What charities do you support and why is this important to you?

I think it’s so important to give back and help people around us as much as we can. Even small gestures can make the world so much better. Through the Amazon Smile program, a percentage of every Royelle purchased on Amazon goes to supporting Beauty Without Borders a non-profit organization dedicating to fostering confidence, intellectual growth, personal development, leadership, and independence in girls and young women.

Why the beauty industry?

I think the beauty industry choose me in a way. It came to me naturally and I just said yes. The universe puts opportunities in front of us, we just must have our eyes and hearts open. I enjoy multiple activities and hobbies and I always had trouble finding my big passion. My solution and recommendation in case you have the same struggle is to stop losing priceless time trying to find it and start doing.  It’s like writer Terri Trespicio said, “You don’t follow your passion, passion follows you”.

What is next for LA ARONET?

I am very grateful for the amazing testimonials LA ARONET has received so far.  My heart is filled with joy seeing that I am bringing beauty and functional luxury to women across America. At this moment, I am working on expending LA ARONET to spas, retreats, hotels and shops.  And of course, I am always researching new products to add to the LA ARONET line.

All the beautiful women can find us at, on or on social media (Twitter @LA ARONET, Facebook LA ARONET Royelle).