Press Release

Purple Runway

 

 

Mercedes -Benz Is Revving up Their Engines in Support of Purple Runway…

 

Mercedes Benz of Arlington, VA has partnered with the nationally known fashion + advocacy domestic violence platform Purple Runway to present their 2018 event and fundraiser in the Washington D.C Metropolitan area.

 

FOR IMMEDIATE RELEASE

Source: Brash v2.0 Communications

 

New York, NY (April 3, 2018) – Today Purple Runway the national fashion + advocacy domestic violence platform, announced that Mercedes-Benz has officially signed on to be a title sponsor of the annual Purple Runway Fashion show. According to event organizers, this show will celebrate the year of the advocate and will focus on increasing the community’s awareness and ability to identify intimate, domestic violence.

 

Mercedes-Benz will be hosting the event at their Arlington, VA showroom on October 21st, 2018 during Domestic Violence Awareness month.  “This is really a celebration of an incredible partnership and a testament to our shared commitment to working together to end domestic violence and sexual assault. Along with continuing to shed light on issues that impact us all,” said GiGi McMillan, founder and executive producer of Purple Runway.

 

The million-dollar runway has featured exclusive designs from some of the worlds most distinguished fashion houses.  Saks Fifth Avenue in conjunction with The Fur Salon is accredited for designing a one of a kind custom handcrafted one of a kind handbag made of purple dyed chinchilla, trimmed in black alligator valued at $9,000, as a symbol to educate the public about this epidemic and financial abuse.

 

This year Purple Runway is looking to feature additional high-end designers and brands from around the world along with fashions from selected emerging designers alike and currently taking submissions online at www.purplerunway.com.

 

A percentage of the proceeds raised from Purple Runway will directly support critical programs and services including: counseling for children, women and teens advocacy and education.

 

About Purple Runway:

Purple Runway is an annual charitable fashion show event produced by Kamisol Style Consultancy, Inc.  The event was founded by GiGi McMillan, a domestic violence survivor and celebrity fashion stylist.  McMillan founded Purple Runway to increase awareness by using one of the most powerful entities – the fashion world.  McMillan notes: “the fashion industry is an annual multi-billion dollar industry and I believe there is no better platform to help make change throughout this country and beyond than by pairing such an influential source with domestic violence and social justice reform.” She went on to say: “in our infancy we have impacted over 1,200 women and 216 children in our community with over 227,000 media impressions, yet we have a long way to go to create the change we want to see.”  The Purple Runway platform operates with the vision to create a brighter future for women to walk in confidence as community champions along with providing children the necessary therapeutic support needed to help rid themselves of negative memories in order to live a healthy life as victims themselves of Intimate abuse.

 

Amongst Purple Runway’s supporters and community champions is Deja Perez, the well-known Radio Personality and current Purple Runway Ambassador. Deja works with juveniles and is a domestic violence survivor who has shared her story and personal testimony of overcoming. She is also an on-air personality with WKYS 93.9 FM (Radio-One). Her impressive and solid career has consisted of working with Ford Motor Company, Coca-Cola, Old Navy and Macy’s to name a few as a go-to voice-over specialist. She also has an entertainment news segment known as “What’s Poppin!”, on The Angie Ange Show, Monday through Friday on WKYS.

Deja notes: “I envision a world…where people do NOT fear their significant other. Where it is not about power and control but rather love and understanding!

 

For more information please visit www.purplerunway.com

 

 

For more information please contact: purplerunway@kamisolstyle.com

 

 

©[2016] Kamisol Style Consultancy, Inc

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